Personal Trainer Relationship to the Client
This is by far the most important relationship you are going to create. If you don't learn anything else in this blog, please learn that your client is why you are successful. It is not about you, your looks, or your cool resume, it is about your client, their looks, and their cool results. Kevin Eikenberry, a top-notch business consultant and customer relationship expert said, "customer relationships are the recession buster." This is completely true, if you are thinking about how you can't, they can't, or it can't, than you won't, they won't, and it won't, but imagine if you only had one client. Imagine if you could not get any other job and this client was our only hope. What would you do for and with this client? This client would be showered with thanks, gratefulness, and appreciation. This client would also get 100% of your energy every time he or she was with you. The client would probably get value for their price beyond all perception. Now imagine if you could do this with all of your clients. Do you think this might create buzz? Do you think they would be telling other people about you and your incredible personal training? I would guess--yes.
Top 10 Client Relationship Builders
1. Smile-Your positive aura is your biggest asset in relationships. Professor Jorgenson's studies at CSULB proved your smiles can change the attitude of whole groups of people to be "pro-you" if displayed often. It is the opposite effect with frowns. People will be "anti-you" if frowns are displayed often.
2. Ask questions-This shows you are listening and you care. As long as the questions are relative. This can also build your "yes" points if you are asking the right questions, and your client will be more likely to say yes to you in all situations.
3. Take notes-This also means you are listening and shows you care. Taking oraginized notes also makes it easire to help your client when you have more than one.
4. Set up a challenge-This gets their involvement in you, your training, and more importantly in themselves. There is nothing like conquering challenges, especially on a daily basis with their favorite trainer.
5. Don't be afraid to say "no"-if done correctly, this will set up healthy boundaries that may have not been in place with the contract. Don't ever let yourself be used.
6. Make the contract very clear and understood-this may mean reading it to the client, but in the long run you will thank me and your client will thank you. This creates a very professional relationship, while setting healthy boundaries, so you can feel free to explore the friendship that coincides with your professional relationship.
7. "Be lavish in your praise and hearty in your approbation"-This is a quote from an American steel millionaire, Charles Schwab, and is referred to frequently in Dale Carnegie’s famous book, "How to Win Friends and Influence People." This is no small task, and its return on investment is astronomical. If you don't know what it means, get a dictionary and find out now!
9. Encouragement is key-Don't criticize, condemn, or complain. This will zap your clients motivation, effort, and energy. Countless studies have shown encouragement works better and more often.
10. Use their love language-If you don't know how they like to be treated well, have them describe how they show others love and appreciation. More times than not this is exactly how they want to be loved and appreciated.
Thursday, December 31, 2009
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