Personal Trainer Relationships with Businesses and Professionals

Personal Trainer Relationships to Professionals and Businesses

This is similar to the two above, except now you are meeting with a potential partner. You will be networking to create leads and help your local businesses grow too. This is about giving more than it is about receiving. Your gift is your relationships with your clients, and any local business can benefit from your relationships. I wrote a paper on this exact topic and gave it to all of Innovative Results trainers. We partnered with over 50 local businesses in less than a month with this technique!

5 R’s to Business Networking-Turning Reconnaissance to Reward
By: Aaron Guyett

1. Research
a. Website, listing, print, etc.
i. Name of owner, manager, PR Representative, HR Rep, Gatekeeper, etc.
ii. Information for letters, proposals, offers, etc.
b. Relation to us
i. Recent news/publicity in media
ii. We use them…or could use them…
iii. Our clients use them…or could use them…
c. Set appointment to meet

2. Rendezvous
a. Eye contact, aesthetically pleasing, firm handshake, and sincere gratitude or compliment
b. State relation to us (see above)
c. OFFER #1- Because you… or because of your…(relation to us) I would like to personally offer…(innovative ideas like hand out your marketing, or have me and my team use your product)
If yes, then…
d. OFFER #2-I am speaking for Innovative Results when I say we would like to extend our services to you and your staff free of charge (POC 1 month, staff 1 session, hand them partnership and/or affiliate letter)
If yes, then…
e. OFFER #3-If your company likes the training or is interested in improving its productivity through health and fitness we could perform 1 free corporate seminar. (Hand them the corporate fitness letter)
If yes, then…
f. OFFER #4-We would also love to give your company first chance at sponsorship of our huge summer event (hand them the proposal and contract)
If yes or no, then…
3. Record-After all offer answers to spreadsheet
4. Report-Send updated spreadsheet information to info@myproresults.com
5. Reunion-Follow-up over the phone, email, and in-person (at the gym or their location to conclude offer answers, and forward all further inquiries through your team leader).

The offers may change a little, but the concept is still there. They are concerned about what you are going to do for them, and this is what you are going to emphasis in the meeting, on paper, and with your actions. These partnerships can greatly increase your awareness and clientele in very little time.