Personal Trainer Relationship to His or Her Market

Personal Trainer Relationship to the Potential Client (Market)

If you don't have clients, this is for you. If you want more clients, this is for you. The relationship to your potential client, which we will call your customers, is going to reflect the same attitude and action as your clients. Each customer is a person, just like you clients, so if it works for your clients, why wouldn't it work with your customer? It does and it will. Now you just need to get in front of people. How do you do that? Where do you start. Well, there are a thousand (maybe more like a million) different ways to do this, but I am going to keep it simple.

Top ways to reach your customer base:

1. Give all of your family members free training sessions and treat them as you would your actual clients. All you have to do is ask how many sessions they want to train per week and then go into your contract from there.
2. Give all of your friends free training session and treat them as you would your actual clients. All you have to do is ask how many sessions they want to train per week and then go into your contract from there.
3. Talk to 5 related business i.e. chiropractors, doctors, health food stores, supplements stores, and the list goes on. Don't know any search for them on facebook..
4. Search facebook for friends and businesses. Be there FRIENDS do not sell them. If you are putting relevant material to your business and then becoming actual friends with people through interaction and communication, they will ask you. This does take time, but if you put in work you will see return.
5.Join groups and treat the people in the group the same way you would the above friends. (Any online or offline group)
6. Perform a free seminar or educational meeting and send invites to all your people online and offline.
7. Publicity Stunts-make a character for your business and then do something funny or interesting.
8. Hand out your information
9. Make videos and send them to everyone.
10. Partner with local activity groups or competitions
11. Start a sticker campaign
12. Write interesting, relevant, and/or educational articles online and/or offline
13. Join a cause-donating to a cause and then tell people about your involvement
14. Volunteer your time with groups of people
15. Hang up posters
16. Start an advertising campaign (if you have the money, or finance it if you don't)
17. Organize and distribute testimonials
18. Partner with local health professionals
19. Tell your story
20. BE THE EXAMPLE-playing the part is essential and it creates buzz
21. Don't be afraid to ask for referrals

For more information on these ideas and for more ideas, go to our blogs on marketing.